Metadaten bzw. Metainformationen sind strukturierte Daten, die Informationen über andere Informationsressourcen enthalten. Im Handel können durch die Nutzung von Metadaten (potentielle) Käufer persönlicher und genauer angesprochen werden. Ausführliche Informationen zum Thema gibt es auch in unseren Blogbeiträgen zu den Grundlagen von Metadaten und dem Einsatz von Metadatenmanagement im E-Commerce.
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| Cookie | Dauer | Beschreibung |
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| Cookie | Dauer | Beschreibung |
|---|---|---|
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| Cookie | Dauer | Beschreibung |
|---|---|---|
| _ga | 2 years | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
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| Cookie | Dauer | Beschreibung |
|---|---|---|
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| Cookie | Dauer | Beschreibung |
|---|---|---|
| _gat | 1 minute | This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites. |
| YSC | session | This cookies is set by Youtube and is used to track the views of embedded videos. |
